最佳社會責(zé)任獎

普華永道

雇主品牌項目簡介：

     As part of PwC’s efforts to take climate action, we have set ourselves a science-based commitment to achieve net zero greenhouse gas emissions by 2030. The commitment includes supporting our clients to reduce their emissions as well as   reducing those from PwC’s operations and suppliers. To ensure PwC achieves net zero by 2030, ever   y part of our business will need to work together, and it requires transformational behavior and technological changes. We’re continually looking at ways to engage PwCers and inspire individual behavior change to help solve climate change.

       Over the past year, PwC has initiated five transformational firm-wide campaigns to unite PwCers to solve climate change, beginning their low-carbon journey through a creative digital approach, and accelerate the transition to a net zero future. These campaigns directly contribute to PwC’s net zero commitment, which is part of PwC’s core ESG strategy.

項目創(chuàng)意與內(nèi)容：

       企業(yè)社會責(zé)任項目與雇主品牌的關(guān)聯(lián)點

    At PwC, we respect the environment and are committed to understanding and reducing our impacts. As part of PwC’s efforts to take climate action, we have set ascience-based commitment to achieve net zero greenhouse gas (GHG) emissionsby 2030, covering our operational emissions and those in our supply chain. We also continually evaluate new ways to address other environmental concerns raised by our stakeholders. A large part of our sustainability programme involves engaging our employees and raising awareness on environmental issues, inspiringindividual behaviour change and facilitating meaningful interactions with the environment.

項目策略：

     Over the past year, PwC has initiated five transformational firm-wide campaignsto unite PwCers to solve climate change, beginning their low-carbon journey through a creative digital approach, and accelerate the transition to a net zero future. These campaigns directly contribute to PwC’s net zero commitment, which is part of PwC’s core ESG strategy. ? Campaign 1: PwC Personal Carbon Calculator. We launched the PwC Personal Carbon Calculator, a tool to help PwCer understand and measure their carbon footprint, and make effective lifestyle changes. ? Campaign 2: PwC’s travel emissions dashboard. We launched PwC’s travel emissions dashboard, allowing every PwCer to engage in PwC’s decarbonisation journey by understanding the firm’s business travel emissions in a more transparent and timely way. ? Campaign 3: PwC individual air travel reports. We distribute annual individual air travel reports to each PwCer, providing their air travel statistics, associated carbon emissions, and benchmarks across the firm. ? Campaign 4: PwC’sGo green. Get on track. We enhanced our travel policy ‘Go green. Get on track.'?incentivises our people with 1st class tickets and financial benefits when choosinghigh-speed rail as a low-carbon alternative to flying. 14 additional routes acrossChina are now eligible, building on the success of the pilot initiative that has provided an upgraded and green travel experience between Beijing and Shanghai since the start of the programme. ? Campaign 5: PwC Green Week. We celebrated Green Week, a whole week, firmwide campaign to raise awareness and engage our people in sustainability issues.

項目背景：

      As part of our efforts to fight climate change, PwC has made a global commitment to achieve net zero greenhouse gas (GHG) emissions by 2030. We commit to reducing our total greenhouse gas emissions by 50% in absolute terms by 2030, and investing in carbon removal projects to achieve net zero climate impact by 2030. An essential part of our operation decarbonization involves engaging our employees and raising awareness on environmental issues, inspiring individual behaviour change and facilitating meaningful interactions with the environment.

騰訊音樂

雇主品牌項目簡介：

       2018年騰訊音樂娛樂集團(tuán)發(fā)布騰訊音樂公益計劃， 圍繞三大公益戰(zhàn)略“音樂關(guān)愛”、“文化傳承”、“音樂教育”展開。 旨在用音樂傳遞愛與能量，讓音樂發(fā)揮更大的社會價值。2017-2021，騰訊音樂公益計 劃以音樂關(guān)愛作為橋梁對特殊 群體進(jìn)行幫扶，持續(xù)五年推出 “星星”系列公益專輯，挖掘音樂更廣泛社會價值，給予特殊群體向外界表達(dá)的機(jī)會。2022年騰訊音樂公益計劃音樂關(guān)愛將公益、音樂與繪畫融合，將音樂的治愈能量融入繪畫作品，特殊群體用形狀與旋律勾勒他們眼里的世界，用繪畫賦予音樂形態(tài)，具象音樂價值，讓音樂可以被聽到、被看?、被收藏——推出如果“音樂”有形狀專題公益活動。

項目創(chuàng)意與內(nèi)容：

       企業(yè)社會責(zé)任項目與雇主品牌的關(guān)聯(lián)點

       TME雇主品牌強(qiáng)調(diào)以TME人才觀為根基，衍生出“熱愛”“探索”“協(xié)同”三個關(guān)鍵詞。“熱愛”是TME優(yōu)秀人才內(nèi)在的驅(qū)動力，代表著自驅(qū)與不斷挑戰(zhàn)，敢于突破邊界，堅韌不拔，勇于承擔(dān)，不止于敢想，更敢拼。同時我們也希望對音樂本身的“熱愛”，或者對于技術(shù)的熱愛等等，讓我們在TME相遇，通過我們的努力，創(chuàng)造音樂無限的可能。“探索”是指要保持對行業(yè)和專業(yè)的持續(xù)學(xué)習(xí)和研究，發(fā)現(xiàn)更多可能，以可持續(xù)的方式創(chuàng)造用戶價值，尋找最優(yōu)路徑付諸實踐。最后，“一起”和“共同”指在認(rèn)同組織的大前提下，高效協(xié)同，全力合作，一路同行！而如果“音樂”有形狀這場專題公益活動，表達(dá)的核心思想就是我們懷揣著對于音樂的熱愛，用創(chuàng)新的方式，賦予音樂公益更多可能，并通過聯(lián)動明星藝人資源，TME旗下各平臺資源，為整場公益活動提供更大的品牌傳播的價值，讓社會關(guān)注到“星星的孩子”。并將音樂數(shù)字藏品與公益結(jié)合，讓公益不僅僅停留在“喊口號”或者“吸引關(guān)注”，真正為這個群體轉(zhuǎn)化成實打?qū)嵉木栀洝?/span>

       項目策略

       2022年世界孤獨癥日，企劃“如果音樂有形狀”系列關(guān)愛內(nèi)容，拓展騰訊音樂公益計劃內(nèi)容價值與可持續(xù)模式。傳播策略：圍繞專項主題，創(chuàng)新內(nèi)容形式線上線下聯(lián)動，整體包括預(yù)熱期-主題官宣，藏品預(yù)約；上線期-藏品/單曲/展覽；長尾期-單獨/盤點發(fā)酵三個階段。

       項目背景

       2018年騰訊音樂娛樂集團(tuán)發(fā)布騰訊音樂公益計劃， 圍繞三大公益戰(zhàn)略“音樂關(guān)愛”、“文化傳承”、“音樂教育”展開。 旨在用音樂傳遞愛與能量，讓音樂發(fā)揮更大的社會價值。2017-2021，騰訊音樂公益計 劃以音樂關(guān)愛作為橋梁對特殊 群體進(jìn)行幫扶，持續(xù)五年推出 “星星”系列公益專輯，挖掘音 樂更廣泛社會價值，給予特殊 群體向外界表達(dá)的機(jī)會。2022年騰訊音樂公益計劃音樂關(guān)愛將公益、音樂與繪畫融合，將音樂的治愈能量融入繪畫作品，特殊群體用形狀與旋律勾勒他們眼里的世界，用繪畫賦予音樂形態(tài)，具象音樂價值，讓音樂可以被聽到、被看?、被收藏——推出如果“音樂”有形狀專題公益活動。

       創(chuàng)意闡述

       2022年騰訊音樂公益計劃音樂關(guān)愛將公益、音樂與繪畫融合，將音樂的治愈能量融入繪畫作品，特殊群體用形狀與旋律勾勒他們眼里的世界，用繪畫賦予音樂形態(tài)，具象音樂價值，讓音樂可以被聽到、被看?、被收藏——推出如果“音樂”有形狀專題公益活動。

宜家中國

雇主品牌項目簡介：

宜家進(jìn)入中國23年始終致力于打造一個獨特的、有意義的、令人信賴的品牌，公司和雇主。宜家的雇主品牌起源于我們的愿景“為大眾創(chuàng)造更美好的日常生活。”我們希望在中國的勞動力市場建立長久的雇主品牌及影響力，覆蓋不同的人群和渠道，持續(xù)為業(yè)務(wù)的發(fā)展助力。今年宜家全球?qū)⒐椭鲀r值主張進(jìn)行了更新，更加關(guān)注社會，聚焦個人。

項目創(chuàng)意與內(nèi)容：

       企業(yè)社會責(zé)任項目與雇主品牌的關(guān)聯(lián)點

       現(xiàn)在，宜家將比以往任何時候都更注重以身作則，對人類和地球產(chǎn)生積極影響。要將關(guān)愛人類于地球理念貫徹在我們工作的方方面面，為現(xiàn)在，也為將來。

      項目策略

      從關(guān)愛人類與關(guān)愛地球的角度出發(fā)，組織不同的活動來貫徹且也社會責(zé)任。

       項目背景

      1. 與上海兒童醫(yī)學(xué)中心合作，打造具有宜家特色的安全健康活動場所，讓每一個暫時居住在這里的小朋友都能安心地玩耍。

      2. 佛山商場打造有機(jī)農(nóng)場，員工們可以自由地種植自己喜愛的瓜果蔬菜、收養(yǎng)流浪的小動物，給它們安家，實踐可持續(xù)綠色家園

      3.為供應(yīng)商的工人與其孩子們推出的關(guān)愛項目，打造家庭宿舍和課后活動中心

      4. 員工齊心，共同抗擊新冠疫情

      5. 宜家天津東麗商場全球首家能源友好型商場